Dan Martell

And he shared me this concept called North Star Metrics.

Essentially, he said, if you can distill everything you're trying to accomplish in your business into one number, then it gets everybody focused on the right thing.

So I was building this company, Clarity, and when we sat down as a team and looked at it, we realized there's this thing called expert-driven signups.

To the degree we could convince people that we're using our platform to share it with other people and they would drive signups to use our product, that that was our North Star metric.

That became our focus.

That became our guiding light for all things, our sprints, our developments, our marketing, everything.

That one decision to get everybody focused on our North Star metric is the reason why we sold the company two years later.

Real productivity isn't managing time, it's managing focus.

So here's two steps you can follow to fix your focus.

The first, you have to define your 12 power goals.

At the beginning of the year, I always sit down and I go for a walk and I get quiet and I sit down with my heart in the trees.

I literally like to go to nature and I ask myself,

what do I want to accomplish this year in all aspects of my life, from the business side, to the family side, to the adventure side, to just creating the world.

And I just do a flood of consciousness.

I just write down a bunch of things.

And then what I do is I take that list and I look at them

And I always take the one thing that goes to the top that if I accomplish that one, it makes everything else easier.

But then I backfill it with the other 11 that are aligned, that feel good, that, I mean, that are crazy.

A couple of years ago, I had this wild idea to donate 10,000 copies of Think and Grow Rich to every kid in my hometown.

as almost like an economic experiment in our city.