Dan Martell

The first one is we have to batch our work.

There's no world where the same work sprinkled out throughout your week makes sense when the ramp up time in your brain has to be focused.

I call this batch work.

So for example, if I'm doing sales calls, put all your sales calls together.

If you're doing content, put all your content together.

If you're doing operational meetings, put all your operational meetings together.

Think of it this way, because everybody thinks you can multitask.

You can't.

It's an illusion.

I don't care who you are.

I will prove it to you.

If I asked you to count to 1, 2, 3, 4, 5, 6, all the way to 26, how fast could you do it?

A lot of people pretty quick.

What about A, B, C, D, E, F, G?

Really quick.

Most people, if you do those back to back, it'd be like 23, 26 seconds.

If I then ask you to go 1A, 2B, 3C and onward, not only will it take you a minute and a half to two minutes, most people can't do it because the brain can't switch.

If you can just focus on one task and get them all done and stack those as batch meetings, it will make you lethally productive.

And it's because of the neuroscience behind it.

It's actually called cognitive switching.