Dan Martell

Most people, when they have these ideas, they're like, I'm going to go hire a bunch of engineers and spend $10 million and build this new innovation and not learn fast enough. Matt said, no, I'm going to build one very specific use case, pre-sell it, go get 50 customers validated, get them using it, learning to love it.

And then I'm going to invest more money in the engineering to expand what the product does. That is the definition of pew, pew, boom. What's funny is most people won't do this approach because they're worried about losing. But what's true is winners lose more than losers ever will. When I'm building a business, I always assume I'm wrong about some aspect of the business.

And then I'm going to invest more money in the engineering to expand what the product does. That is the definition of pew, pew, boom. What's funny is most people won't do this approach because they're worried about losing. But what's true is winners lose more than losers ever will. When I'm building a business, I always assume I'm wrong about some aspect of the business.

And then I'm going to invest more money in the engineering to expand what the product does. That is the definition of pew, pew, boom. What's funny is most people won't do this approach because they're worried about losing. But what's true is winners lose more than losers ever will. When I'm building a business, I always assume I'm wrong about some aspect of the business.

There's something about the business model that's wrong. So what I do is I create my riskiest assumptions list, a list of all the things around the business of how it's going to work and how I'm going to build it that I then prioritize based on the riskiest assumption. If the first assumption is wrong, then the second and third don't really matter. And then I attack the first one.

There's something about the business model that's wrong. So what I do is I create my riskiest assumptions list, a list of all the things around the business of how it's going to work and how I'm going to build it that I then prioritize based on the riskiest assumption. If the first assumption is wrong, then the second and third don't really matter. And then I attack the first one.

There's something about the business model that's wrong. So what I do is I create my riskiest assumptions list, a list of all the things around the business of how it's going to work and how I'm going to build it that I then prioritize based on the riskiest assumption. If the first assumption is wrong, then the second and third don't really matter. And then I attack the first one.

So taking those little shots is how you eventually load up the cannon to make big progress. But if you're not careful, you'll end up complicating things too much. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

So taking those little shots is how you eventually load up the cannon to make big progress. But if you're not careful, you'll end up complicating things too much. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

So taking those little shots is how you eventually load up the cannon to make big progress. But if you're not careful, you'll end up complicating things too much. Before we get back to this episode, if you prefer to watch your content, then go find me on YouTube. I have this episode on YouTube. I'm Dan Martell on YouTube.

Just subscribe to the channel, turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to step five, simplify your business. See, the easiest thing to do is make things complex.

Just subscribe to the channel, turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to step five, simplify your business. See, the easiest thing to do is make things complex.

Just subscribe to the channel, turn on the notification bell because then you'll get notified in real time. It'll tell YouTube to tell you you got a new episode so you'll never miss anything. Now let's get back to the episode. Which brings us to step five, simplify your business. See, the easiest thing to do is make things complex.

Every person on your team has a good idea, a suggestion, some feedback on how you can make things better. The problem is if you say yes to every one of those suggestions, you'll wake up one day with SOPs out the yin yang, quality issues, people confused, nobody getting any work done, they're gonna be buried under the load of complexity. You cannot scale chaos. I believe right time, right action.

Every person on your team has a good idea, a suggestion, some feedback on how you can make things better. The problem is if you say yes to every one of those suggestions, you'll wake up one day with SOPs out the yin yang, quality issues, people confused, nobody getting any work done, they're gonna be buried under the load of complexity. You cannot scale chaos. I believe right time, right action.

Every person on your team has a good idea, a suggestion, some feedback on how you can make things better. The problem is if you say yes to every one of those suggestions, you'll wake up one day with SOPs out the yin yang, quality issues, people confused, nobody getting any work done, they're gonna be buried under the load of complexity. You cannot scale chaos. I believe right time, right action.

Appropriate response to challenges. So to really land the plane on this, I wanna share some complexity killers to keep things super simple. The first one is simplify your goals. Most people have too many things they wanna do instead of picking the one thing, the leading domino, that if they got it done, everything else takes care of itself. The second is simplify your decisions.

Appropriate response to challenges. So to really land the plane on this, I wanna share some complexity killers to keep things super simple. The first one is simplify your goals. Most people have too many things they wanna do instead of picking the one thing, the leading domino, that if they got it done, everything else takes care of itself. The second is simplify your decisions.

Appropriate response to challenges. So to really land the plane on this, I wanna share some complexity killers to keep things super simple. The first one is simplify your goals. Most people have too many things they wanna do instead of picking the one thing, the leading domino, that if they got it done, everything else takes care of itself. The second is simplify your decisions.

I wear the same colored shirt every time, why? I don't wanna burn brain cells making decisions around things I've already made the decision around. The third is simplify your workflows. If you do something once and you will be doing it again every week, create some automation so you never have to do the same thing twice. Simplify your commitments.