Dan Martell

I consider it adding to the economy because I choose every day to have my cars be available for the dozens of kids that come with their cameras to take pictures.

That's an example of where I break the rule.

That's what I got to pay.

That's what I'm willing to pay.

Next, we go to billionaire rule number two.

Think in first principles.

It's kind of like starting from a blank slate and saying, I want to go from point A to point B as fast and cheap as possible.

How would I do that?

And the best example of this is Elon Musk.

That guy literally breaks everything down into first principle.

I'm talking to quantum level.

His whole rule is that if it doesn't break the laws of physics, it should work.

See, NASA paid roughly 380 million per launch of their rockets.

SpaceX cut that down to 67 million because Elon asks, why not?

That is a first principle framework where you break complex problems down to their most basic undeniable truths.

So here's how it works.

You don't ask, how has this done before?

You ask, what's actually true about that?

And those are totally different questions that will get you totally different answers.

They will help you find how the billionaires think about innovation.