Dan Martell

The fourth C is collaboration.

And this is my favorite.

And that is understanding how to recruit, work with people, partner with people, but essentially unlocking the labor force working through a person that might have access to thousands of people.

One person, many customers, that's collaboration.

That's why Naval and every one of the billionaires I mentioned have mastered these four Cs to build their empires without increasing their labor.

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Next is billionaire rule number four, focus on net worth and network, not active income.

The billionaires that I just mentioned aren't billionaires because they made a billion dollars.

They're actually billionaires because they own something and made it worth a billion dollars.

Most of them don't have a billion dollars in cash in a bank account.

It's the value of the thing they've built, either a business or their value of their stock.

or their companies, and that's what makes them a billionaire.

And to do that, the biggest lever you could ever build is your network.

I believe the more hands you shake, the more money you make.

You need to be out there talking to people because when I bring people into my business to co-create companies with me, partner with me, invest in my businesses, I don't control the whole thing anymore.

See, most people think you need to own the whole thing.

That is the biggest mistake people starting off in business make.

Elon Musk only owns 19.8% of Tesla and that business makes him a bazillion dollars on paper.