Dan McGraw

So we're probably investing around $9,000 a month.

Our current MRR is 3,400.

I would say so.

And that's dragged down dramatically because of those $7 a month users, which we of course are trying to do everything in our power to get away from.

We got to grow faster.

Minimum is 100% over the past several years.

Yeah, because UTMs are the most proliferous tracking means on the internet, right?

They work with every single analytics tool.

They work with every mobile tracking tool.

They work with everything.

So they're by far the most commonly used tracking out there.

Yeah, exactly.

I think a big focus of us is making sure that content marketers, social media marketers can build tracking links really easily.

But the hardship is that when you're working on a large team, it makes it really hard to stay consistent across all of these different geos, all these different departments, even these different locations.

Our typical buyer is going to be the VP of marketing or somebody of that nature or a data analyst.

They're going to want to buy us to ultimately roll it out downstream to all of their marketers.

So we are best fit for companies that are doing 20 marketers, 50 marketers.

We have companies like Shopify that have over 85 people on their account.

So the tool is really designed to keep your UTM campaign metrics consistent across all of these different types of users and even across departments or locations.

Yeah, great question.