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Dan McGraw

๐Ÿ‘ค Speaker
149 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

So that was about four years ago.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

And it then sat there for about a year doing that.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

And then about, I would say, 18 months ago, we decided to rebrand.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

We acquired the UTM.io domain.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

And we now rebranded the entire company to be separate.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

So I would have to say 18 months is when we've really been focused on it as its own business.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

That's part of my co-founder agreement.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

Yeah.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

So one of our employees here at FN Amazing, Hussein, he actually worked with us for about two and a half years as a contractor and as an employee.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

He owned UTM.io.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

And as part of our agreement, when we actually acquired that, we decided to keep those details between ourselves because we did acquire that and as well as make him a partner in the company.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

But the company is based off the slicing pie model for equity and interest and things like that.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

Have you ever heard of the slicing pie model?

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

So basically, it's sort of like you would have as a fund, but it tracks the amount of hours and as well as the amount of costs that we all contribute.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

And then the equity amount ultimately is changing depending on who's putting the most effort or money into the company.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

Absolutely.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

All of us have hourly rates that are stated inside of our contracts.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

Those cost rates, of course, will get changed during time.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

As an example, I received a very large increase in compensation in the past 12 months.

SaaS Interviews with CEOs, Startups, Founders
Utm.io Hits 100 Customers, $75k Invested From Agency Biz, Now SaaS Focus

So that was obviously changing the way that model works.