Dan Novaes

So that's kind of like, obviously that business line, maybe they're way more offensive on like sales and kind of getting new advertisers in. But the core business, you have to invest in research and development. If I wanted to operate just for pure profits, only profits, we wouldn't need the amount of engineering and kind of product team that you have.

But now we're very disciplined on like, okay, how do we spend and where do we want to make those investments? And how long are we willing to wait before an investment comes in return on a specific product area?

But now we're very disciplined on like, okay, how do we spend and where do we want to make those investments? And how long are we willing to wait before an investment comes in return on a specific product area?

But now we're very disciplined on like, okay, how do we spend and where do we want to make those investments? And how long are we willing to wait before an investment comes in return on a specific product area?

And I think the other thing, too, is 2022, the way you operate your company, 2021, 2022, with the soft banks of the world kind of funny and $200 million rounds, it was like growth at all costs. Yeah, growth at all costs, IPO, whatever. And then all the growth investors were basically underwater. Whatever you do, don't try to profit.

And I think the other thing, too, is 2022, the way you operate your company, 2021, 2022, with the soft banks of the world kind of funny and $200 million rounds, it was like growth at all costs. Yeah, growth at all costs, IPO, whatever. And then all the growth investors were basically underwater. Whatever you do, don't try to profit.

And I think the other thing, too, is 2022, the way you operate your company, 2021, 2022, with the soft banks of the world kind of funny and $200 million rounds, it was like growth at all costs. Yeah, growth at all costs, IPO, whatever. And then all the growth investors were basically underwater. Whatever you do, don't try to profit.

Just don't make money.

Just don't make money.

Just don't make money.

Whatever you do, don't make any money. Yeah, yeah, yeah. Invest your valuation off. And now it's the opposite. Yeah, now it's the opposite. And I don't know. We had to change a lot of our... like even the payback cycle, like we used to wait like six to nine months before we even got breakeven.

Whatever you do, don't make any money. Yeah, yeah, yeah. Invest your valuation off. And now it's the opposite. Yeah, now it's the opposite. And I don't know. We had to change a lot of our... like even the payback cycle, like we used to wait like six to nine months before we even got breakeven.

Whatever you do, don't make any money. Yeah, yeah, yeah. Invest your valuation off. And now it's the opposite. Yeah, now it's the opposite. And I don't know. We had to change a lot of our... like even the payback cycle, like we used to wait like six to nine months before we even got breakeven.

And now it's like 45 days or less, you know, that we wait to basically, you know, turn a profit on the acquisition costs of a user versus, you know, six to nine months.

And now it's like 45 days or less, you know, that we wait to basically, you know, turn a profit on the acquisition costs of a user versus, you know, six to nine months.

And now it's like 45 days or less, you know, that we wait to basically, you know, turn a profit on the acquisition costs of a user versus, you know, six to nine months.

Yeah, I mean, it's both. I mean, you're getting inbound calls for sure. But I think anytime that you're setting up a new business line, you still have to go. I mean, it's like attention, attention. There's like so much happening at all times. And I think that, you know, you need to be able to pierce those new channels. And also it creates competition too, you know, in that sense.

Yeah, I mean, it's both. I mean, you're getting inbound calls for sure. But I think anytime that you're setting up a new business line, you still have to go. I mean, it's like attention, attention. There's like so much happening at all times. And I think that, you know, you need to be able to pierce those new channels. And also it creates competition too, you know, in that sense.

Yeah, I mean, it's both. I mean, you're getting inbound calls for sure. But I think anytime that you're setting up a new business line, you still have to go. I mean, it's like attention, attention. There's like so much happening at all times. And I think that, you know, you need to be able to pierce those new channels. And also it creates competition too, you know, in that sense.

So I think like for us, like,