Dan Pfeiffer

The right has been very good at that and has stayed ahead of the curve, which is, it's almost shocking how fast they got good at it considering how bad they were at the internet in 2008, 2012.

Do you think Democrats are – we have a more complicated message.

We have a bigger tent.

Things are, I think, harder for us in some ways.

But we're obviously not maximizing our opportunities here.

Why do you think Democrats struggle with the sort of messaging that would do better on the platforms?

In 2025, I went and I spoke at the request of the House.

I went and spoke to the House caucus about sort of the new media environment and podcasting and how to think about

content creators as part of your messaging.

I did the same thing for the Senate.

You know, and it's like, it's sort of as you would expect.

And this is a broad generalization, but the younger members get it more than the older members do.

And younger doesn't necessarily... Sometimes that means... Sometimes it just means how long you've been in the house, right?

I always sort of argue that politicians' understanding of the media environment freezes in amber the moment they get elected to office, right?

Which is like the last thing they ever knew was how they consumed the media as a normal human, and then that's it.

You know, they're like...

Bernie Sanders' team, he's not the youngest, is very good at this stuff.

Like, there are exceptions to it.

The staffers, you know, it's, like, I met with the staffers, with a group of staffers, and what was interesting was a lot of them get it.

Like, they, you know, they're in their 20s, early 30s.