Dan Pfeiffer

They consume media the way you and I consume media.

They, like, they listen to you.

They listen to Ponce America.

They do a lot.

They subscribe to a lot of sub stacks.

But it's just very hard for them to explain, to...

convince their bosses, who all still live in the old media world, both the members of Congress or the chiefs of staff, in some cases, particularly in the Senate, of why these things matter.

And so they're being told to bring an old world idea to a new media world.

We also, as a party, became obsessed with signal boosting at some point, like around 2012, where it's like, hey,

Retweet this thing I'm going to send you and let's drive engagement to it.

And that was before there were – I mean, you were doing it, but there weren't as many content creators who were actually media figures who you could go on their show or have a conversation with or work it into the coverage that you would sort of treat as a media, as a member of the media, not a –

fellow Democrat with a large Twitter following.

And I think that they have struggled to adjust from that.

The term signal boost drives me insane.

Yeah, one of the pieces of advice I try to give politicians or their staff is like, fine, it's like you have...

The goal when you go on a show is not to just say the words your pollster told you to say.

You have seven minutes.

No matter what happens, you have to get all your message out in that seven minutes.

Don't answer the question.

Deliver your answer.