Dan Pfeiffer

And it's like that's not how the world works anymore for a couple reasons.

One, people are very skeptical of politicians.

So if you sound like a politician, you're fucked.

It's over.

So if you're doing talking points, you've lost.

I don't care if you're doing it on CNN, you're doing it on your show, you're doing it on our show, anywhere else, you sound like a politician, you've lost everyone.

The second thing is that because people hate politicians and they're very skeptical of them, you're starting at a deficit.

So you have to convince them you're human.

So what is the thing you authentically care about that's not politics?

And you find a way to talk about that somewhere.

That could be sports.

You hear Josh Shapiro always talking about Philly sports.

He cares a lot about Philly sports.

You hear J.B.

Pritzker cares a

He is a Star Wars nerd and he will talk about Star Wars till the, you know, till the cows come home.

And he did an interview where he came up on America with love it.

And they talked about, uh, start their favorite Star Wars.

They ranked the Star Wars movies like that.

But like, you just seem like a normal human and people are just like afraid to do that because, and you can only do that in a long form conversation.