Dan Pfeiffer

And we can debate the ad strategy around it.

We know all the discussion from all the people who work there about which ads tested good and which ads tested bad.

But siloing that conversation in ads is stupid.

She wasn't like she was out talking to voters to try to disabuse them of that notion.

She never took that attack on.

So you got to take these attack on.

I find, even though I'm less concerned about the masculinity attack than perhaps you or others may be, the fact that he took it on the first day shows the right instincts.

The fact that he sat down for the interview with Ed O'Keefe to take tough questions about the things he said shows the right instincts.

You have to take them on.

Because if you don't, then voters are just going to assume that they're true because people are naturally cynical.

And the second thing is you cannot allow there to be a vacuum.

You have to be everywhere all the time, all at once.

You have to be omnipresent.

in the media, on social media.

You have to be like... It's always the worst comparison.

You have to be like Mamdani.

There should be no interview turned down, no podcast turned down.

You should visit every county in Texas or whatever is logistically feasible.

I remember it took Beto two years to do that, so maybe that's impossible.

But do be everywhere so that people see you.