Dan Pfeiffer

It was a moment where she broke through.

She was being massively outspent.

People were not paying a ton of attention to the primary.

So all of a sudden people saw her.

And she did sort of –

very cleverly used it to get her own message out.

Yeah.

Because it's like, fuck Trump, fuck Trump.

Oh, also, I'm Julianna Stratton.

I'm from the south side of Chicago.

I want to abolish ICE.

I'm going to do these things.

And then it shows popular governor, J.B.

Yeah, being the fuck Trump lady helps.

And in Illinois, there's no consequences for doing that because she's going to win the general election.

If Jasmine Crockett or –

you know, Mallory McMorrow or Janet Mills won a primary on a fuck Trump.

Maybe that would work in Maine, but on a fuck Trump message in a, in a purple or red state, maybe there's consequence for that.

I don't know.

But the lesson to me from it is you have to get your message heard and you have to be willing to break with old ways of doing politics, get your message heard and take some risks.