Dan Pfeiffer

Iowa will not be at the front.

I think New Hampshire still will be in some role, but we don't know that for sure.

But I think it's Michigan, Georgia.

A western state.

Nevada will probably be in there.

Nevada, not that expensive.

Smaller, at least two media markets.

But you're going to have some bigger states.

Iowa, New Hampshire, South Carolina was a

pretty cheap, relatively speaking, in terms of media spend.

But then also, now you'll spend less money on linear TV.

But yeah, your point is, it's going to be harder for, under this new map, it's going to be harder for someone with little money to break out and be able to, like Pete Buttigieg did in 2020.

So I think that that will push people down that path.

The other thing that I think is, it's also, we just don't know how big...

Like, I guess Trump will never go away, right?

He's always going to be a dominant part of the conversation.

I mean, I think he will go away from the White House just before people panic and start throwing their phones into the ocean.

But I think he will be out of the White House.

But I do think by the time we get to the general election in 2028, Trump's going to feel a little bit like George W. Bush.

Which is...