Dan Schaubel

It's well, it's fifteen thousand dollars per each client.

So that's a great question.

And then that's one aspect of the business.

Then there's the research business and that's where I lead.

And so that's over 200 a year.

which is awesome.

So just because you have a hundred thousand followers doesn't mean it's making you any money.

It's what comes from that.

Like even in the early days, Nathan,

When I had a blog, I wasn't making any money from the blog until my 600th post where people who were commenting on my blog, I turned into sponsors.

And then I launched a magazine on top of that because I already had the community driven by the blog.

But most people could just stop at the blog and not seek advertising, not launch any companies on top of that.

You become the entrepreneur when you leverage that platform for a business.

Well, mine was an online magazine, so it wasn't print.

The print cost would have been much more expensive.

And back then I was 22, 23 years old.

And so I was just doing it.

My main intent for the magazine was as a learning experience.

The magazine became my NBA, if you think about it, because I was here's everything I did for the magazine that no one knows is I was managing 100 contributors.

I did the format of the magazine.