Dan Schaubel

I did the design of the magazine.

I distributed it through the blog.

And I got everyone who was part of the magazine to promote it on their blogs.

And back then, blogs actually had a lot of traffic.

People would get a lot of traction that way.

I did the marketing.

How did you incentivize 100 contributors?

Back then, I created such enthusiasm and excitement around personal branding because I myself loved it and knew the value of it.

And so people who I caught, I commented on their blogs, I reached out to them.

And over time I had built up this massive roster of contributors who contributed like Lewis house is one of the early contributors.

This is a long, long time ago, right?

Where a lot of these people who contributed have gone on to build remarkable careers, but they started because everyone starts with nothing.

That's what people don't realize.

Like every business I've started, I've done the initial work for free.

to gain the experience and to get case studies and traction so that I could sell my services as a premium cost.

My first research study, I didn't get paid for.

So that's a good question.

It depends.

Thousands though?

Oh yeah.