Daniel Ackerman

Little Blue Macaron in Raleigh, North Carolina, sells its namesake colorful cookies.

Browned butter vanilla, lavender and honey, almond and berry jam.

But owner Allison Vick has been selling a lot less of them lately.

Instead of ordering a latte, they'll get drip coffee.

And Vick says this isn't just a winter drop-off.

So instead of pushing new products during the slow season, Horowitz says she's seeing retailers step back a bit and look at the bigger picture.

Allison Vick at Little Blue Macaron has been doing all of the above.

She recently partnered with another local business to host a terrarium-making class in her cafe.

Because the more people pull back on spending, the more customers she needs to make up for the losses.

I'm Kristen Schwab for Marketplace.

Yeah.

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There's a lot of them.

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Do you want to see some of our samples?

Researchers asked executives at nearly 6,000 companies how generative AI has affected their productivity and employment.

And 80% of the time?

Gregory Thwaites is an economist at the University of Nottingham, who co-authored the study.

That expectation could be because the technology is improving so quickly, something Lindsay Raymond, an economist at MIT, says she sees firsthand.