Daniel Coyle

That's the vehicle for it.

It happens sort of in and through a community.

And so for this, you know, as I looked at thriving, I thought originally at flourishing, I thought originally I'd find maybe there's some individuals doing it.

Turns out you can't do it alone.

Like we require other people to bring out the best version of ourselves.

And so what I found over and over again, sort of like a fingerprint,

were these groups of people deeply rooted in meaning doing these messy aspirational projects together.

Like it was messy.

It wasn't, it wasn't people who had sort of, I'd sort of gone into it thinking, Oh, these are people who have like the tidy answers.

Like they will have figured it out.

Right.

And that was kind of my assumption.

But when I got to these places, when I got to these towns, when I got to these businesses, when I got to these communities, what I found were people who were much more living into the question in a, in a messy way,

very present and very kind of ultimately alive way.

Like they were kind of, they're really good at kind of creating a sense of aliveness.

And as a journalist that ended up being like almost a challenge because I would, I'd go to these places and I wouldn't want to leave.

It's like, this is great.

You know, it's fun to be here.

zingerman zingerman's it's a little deli in ann arbor michigan some of your listeners might have been there it's sort of started as a one one house um they wanted to build a great reuben sandwich sell a great reuben sandwich and it grew into this community of businesses

that is now a $90 million community of businesses that encompasses all sorts of things, a catalog and a travel business and a creamery.