Daniel Ek

I try to find really interesting problems and figuring out even if there's like a 5% or 10% chance of solving that problem, and I know that would be huge for humanity or society if we figure it out, then it's amazing.

Like that gets me fired up.

And the intricacies of solving that problem, because it's oftentimes very, very complex, because it's not like other people don't know this problem exists.

There's probably even a lot of people that would agree that if we could figure it out, that would be really valuable.

But, you know, I find this all the time.

And you said it yourself.

It's like sometimes they're really small, these problems.

Sometimes they're gigantic and complex.

sort of earth shatteringly difference.

It's everything around, you know, life extension to, you know, just walking into a store and you see things you don't like in the store.

Well, those are problems.

If you could do those things better, you could probably build a business.

And so the biggest thing, however, is that people have this misconception about what innovation is.

And they somehow think that they got to try to figure out something entirely new.

But the history of the world is we build on other people's ideas.

So an innovation is actually taking two or more things that were already well-known and putting it together in a new way.

It's really what it is.

And so for me, the most interesting thing, it's like laying a puzzle or anything else.

It's like I get to sit around and because of the meeting so many billion people, I get to listen to problems all around me all the time.

And I try to distill and figure out, okay, well, this person said this thing, but what if you actually articulate the problem like this instead?