Daniel Ek

Yeah.

We're very fortunate.

And it's a lot of fun because artists love just hanging out here too, because we've got kind of everything that they'd like to use and to do.

But my point is, I mean, if you think about it, it is a kind of a very technical workflow that takes a lot of time to get into.

And some of the parts of that workflow, you'd have to watch probably hundreds of hours of YouTube videos to even decode or how to do it and like start getting into it.

And a lot of these today's composers are experts in their workflows, right?

Like they've kind of had their plug-in sets, they've got like these 16 things that they daisy-chain together in order to create that one effect that defines them and so on and so forth.

So the barrier still, like if you said today, I want to start making music and I want to make something that sounds pretty good, it's still quite high, that barrier.

And it's getting lower and lower and it's getting easier and easier.

But I would still argue the bar for you to make something that sounds professional would actually be a high quality song.

It requires a lot of time and a lot of effort.

My opinion is it takes a little bit too much to get started.

Like it's quite a barrier to entry still.

Yeah.

I mean, if you just want to make something like super simple, it doesn't take a lot.

There's all Smule and all these other apps.

You can probably make something.

But from there on to actually compose something, getting into the idea of the workflows, the plugins, all that kind of concept, it's quite a lot to master.

And I think that's the potential power with something like AI, obviously, right?

Which is we're most likely going to have another order of magnitude of simplicity.