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Acquired

Spotify CEO Daniel Ek

17 May 2023

Transcription

Full Episode

0.031 - 17.601 Ben Gilbert

It is impossible to flawlessly execute a podcast of this style, and that's the beauty of it. You come up with a bunch of stuff you want to talk about, and then you end up having a real organic conversation, and then it turns into a product, and that product is totally different than what you envisioned in your head, but can still be great.

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17.581 - 40.762 Daniel Ek

But I think the amazing thing is, unlike you talking to a journalist, et cetera, it's truly a conversation one. And the second part is there's enough time to actually elaborate on the thought and the idea. Whereas you have to be so succinct in how you express your idea and truly get it across in 30 seconds, or like you lose the moment and the journalists want to move on.

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41.342 - 53.838 Daniel Ek

Brian Chesky is an example. He's like the master on it. He just switches it on and he's like so good. For some reason, he and I always end up getting on the same panels. And I'm like, it's game over even before it started. You're going to have all the great stuff.

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53.858 - 69.002 Unknown

Who got the truth? Is it you? Is it you? Is it you? Who got the truth now? Is it you? Is it you? Is it you? Sit me down. Say it straight. Another story on the way.

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70.585 - 100.592 Ben Gilbert

Welcome to this episode of Acquired,

100.572 - 112.045 David Rosenthal

That's crazy. Spotify also has over 500 million monthly active listeners, over 200 million of which are paid subscribers. Both of those numbers are bonkers.

112.606 - 127.963 Ben Gilbert

And in today's conversation, we're talking about one, how Spotify managed to get to this 500 million number by stacking all these different expansion strategies on top of each other over the years. And two, we're going to dive into the current moment that Spotify is in.

127.943 - 142.56 Ben Gilbert

They've entered podcasting in a huge way that has not only changed the experience for consumers, but Spotify's business and their future as a company, which is, of course, very interesting to David and I as Acquired's growth has really exploded on Spotify.

142.709 - 152.101 David Rosenthal

Totally. As I think we referenced early on in our conversation with Daniel, over 60% of Acquired's audience is now on Spotify, which is up from basically zero four years ago.

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