Daniel Ek

Because if I'm not interested enough in it to spend a decade fixing it,

it's probably not worth pursuing.

Well, I considered them, but not for money.

I considered them because I already had the money that I thought I needed in my life.

And that was an incredibly powerful position to be in.

It was freeing me of a lot of constraints.

And for me, it was more, you know, as we got an approach, it was always about can this thing further our mission?

And if I truly believed that there would have been a company that could further our mission and cared about what we cared about as much as we did, I probably would have sold.

But I never found that.

And because I didn't find that, we just kept going.

And it wasn't obvious to me that this would be like something I would do for 20 years.

I'll tell you that.

But what I did know is that, you know, I came from doing lots of projects beforehand and

And so sort of, you know, we talked about the one company I did sell, but that was like my fourth or fifth one.

So I'd been doing a bunch of other things, and I was doing many things in parallel.

Which you still do today.

Well, I started doing again, which is a very different thing.

And I still think the jury's out, by the way, on whether that's a good idea or a bad idea.

Explain.

Yeah.