Daniel Evans

And so other people, like you said, would get a feed off the web somewhere or they would have somebody in a stadium that would take a picture and that would go out to social and the schools wouldn't wind up owning the conversation around their games.

And so that was a big deal.

It also gives them a tremendous amount of ad space, new ad inventory that they can sell to their sponsors because all that content is going out to their social.

Nick Neuman Correct.

We do.

That's up to the schools.

I'm not going to go into that, but each individual school is a little bit different.

Oh, I see.

Because we're just not there yet.

Once it becomes programmatic and we have enough wide enough footprint that we can offer that, then we would.

We're doing well.

Well, yeah, it varies by customer, right?

Not everybody's doing 300 games, right?

So it's in that ballpark.

We're doing somewhere around there.

I think we projected 3.1 million for 2022.

Say again?

Most of our customers are renewing, so we continue to expand into that space.

We've done a lot of work over the last 12 months on the esports side, so we're seeing a lot of growth on that side.

We just signed a deal with a company called Challenger Mode, which is a major platform out of Europe that has 2.5 million users and runs about 15,000 tournaments per month.