Daniel Hauschut

So the average, I guess, it totally depends.

It could be like $500.

Okay.

In average, but you cannot just calculate the average, but it's hard to say.

Somewhere around 2016, we had started writing the code, basically.

And we actually wrote it not for sale in the beginning.

Actually, we were part of our biggest software agency, digital agency, and we were having different, let's say, customers, which we figured out needed something like photo editing in their applications.

But to be honest, we're not willing to pay the amount of money it would take to build it, really, right?

And so we started building it ourselves, more like a side project, and then said, okay, you can just have it in your product, but it was not, let's say, the sum you would pay if you develop it one time.

So this is how we really started.

And then we really put it on GitHub back then, seeing if somebody might use it.

And eventually we thought maybe it's just an open source tool and people will be happy about it.

But then things changed quickly.

Well, what changed?

So for sure, somebody called us and said, okay, it's a really nice tool, but how about a commercial license?

So how about support, et cetera?

And that was the first where we realized, okay, somebody likes it very much and really wants to pay for it and needs the support for it.

And so we started really licensing this SDK.

In the beginning, it was like really one-time payment.

So it was like our first start with it.