Daniel James

It's made by Atticus Bastow, Ariel Richards, Chris Dengate, Crystal Keller, Nicole Johnston, Travis Evans, Zoltan Fecho, and me, Daniel James.

Our theme music is by Ned Beckley and Josh Hogan of Envelope Audio.

Thanks so much for listening to 7am this week.

Have yourself a great weekend.

I'm Daniel James and you're listening to 7am.

For years, gambling advertising has spread far beyond the outbreak, becoming a familiar part of how Australians watch sport, follow news about sport, and spend time online.

Three years after the Murphy Review called for a comprehensive ban, the Albanese government has finally responded.

But the government's plan to rein in online gambling advertising has drawn sharp criticism, with campaigners and crossbenchers arguing it falls well short of what was recommended.

And in that gap, a bigger fight has opened up about how deeply betting has worked its way into Australian media and Australians' lives.

Today, crikey media reporter Dani Saeed on the government's plan to reduce gambling ads and why its long-awaited response is already under fire.

It's Friday, April 17th.

Darnie, gambling ads are everywhere.

It's impossible to listen to a sports podcast in Australia that isn't sponsored by a sports betting company.

But it's not just sports podcasts.

A lot of other podcasts and videos on YouTube serve an absurd amount of gambling ads.

Even Karl Stefanovic's new YouTube show is sponsored by a sports betting company.

Being a man that may well fit into the target demographic for this, I'm sure you've noticed the same thing.

So to address this torrent of gambling ads that we see on every screen we look at, just before the Easter break, the federal government finally announced its plan around gambling ad restrictions, something that advocates and campaigners have been waiting three years for.

So remind me and those listening to this, what was actually announced by the Albanese government on this front?

So while it sounds like there's a fair bit going on with these reforms, it's still a pretty watered down version of what Peter Murphy in her inquiry was recommending.