Daniel Kahneman

Individual judgment is really hard to fix.

Not impossible.

I really think that's not very hopeful because there are so many biases and the biases work in different directions anyway.

So sometimes you can recognize a situation as one in which you're likely to be wrong in a particular way.

So that's like illusions.

If you recognize a particular pattern as something that gives rise to a visual illusion, then you don't trust your eyes.

You know, you do something else.

And the same thing happens when you recognize this is a situation where I'm likely to make an error.

So sometimes you can recognize the importance, for example, of what we've called an anchor.

So you're going to negotiate a price with somebody.

They start very high, and that has an effect.

So you know, or you should know, that the person who moves first in a negotiation has an advantage.

Because the first number changes everybody's view of what is considered plausible.

So it moves things in that direction.

That's a phenomenon.

People can learn that.

And they can learn to resist it.

So when I was teaching negotiations, I would say somebody does that to you, comes up with a number that's absurd.

I would say, lose your temper.

Make a scene.