Daniel Nisan
๐ค SpeakerAppearances Over Time
Podcast Appearances
It was $160 million, which is the size of many IPOs.
So StructureWeb is the market leader in channel marketing automation software.
We help large global enterprises to equip their local resellers with ready-made marketing content and marketing tools to execute marketing at the local level.
Most of our customers at the moment are large tech companies that have resellers, dealers, agents in a variety of countries, and they are the primary users of our system.
the pure play SAS model and a channel partners get it as a service at no cost, fully subsidized by their brands that provide them the service.
The prices are very based on the number of a channel partners they have on, on the platform.
And it can vary from anywhere from $5,000 a month to over a hundred thousand dollars a month.
Okay.
Give me an average though.
That's a good question.
So I started this company in 1999.
Yes.
The idea was when the internet was booming at that time, I saw a lot of small businesses trying to set their online presence and everybody trying to reinvent the wheel.
So I said, why won't I create a company where we create a templatized website for different industries with different functionality and we'll keep that functionality evolving as the internet continues to evolve.
We didn't know what's going to be
available later on, but we knew that the technology is moving very quick.
So we focused on small businesses in the same group, and we tried different industries.
We tried chiropractors, and that was in 2000.
We tried to sell them, said, what is internet, and I don't have a connection even to UC or offering.
So we moved from that.