Daniel Pink
👤 SpeakerAppearances Over Time
Podcast Appearances
Okay, here we go.
I'll give you something else.
I'll see you and raise you.
If they do care, there's a two-word answer.
Absolutely.
And it's true for most human beings who walk the planet.
That is true of.
And if we can get people past that, people are going to act more boldly.
They're going to speak up for things that they care about.
Hugely important question.
And this is a big, big deal.
There's a lot of existing research on this.
In the architecture of regret, there are two kinds of regrets.
There are regrets of action and regrets of inaction.
I regret something I did.
I regret something I didn't do.
What you see over and over again is that with action regrets, I regret something I did.
If only I had married Fred instead of Ed, I would be much happier, all right?
So we say, if only.
So that's what's called in the literature an upward counterfactual.