Daniel Pink

But this is one where people like literally, and I mean this literally, they leaned in, that is their bodies move forward and wanting to discuss this. And that's a very good sign. And so that took me on this two and a half year journey to try to make sense of this emotion, which I think that we've misunderstood profoundly. And that also gives us hints about how to lead a better life.

But this is one where people like literally, and I mean this literally, they leaned in, that is their bodies move forward and wanting to discuss this. And that's a very good sign. And so that took me on this two and a half year journey to try to make sense of this emotion, which I think that we've misunderstood profoundly. And that also gives us hints about how to lead a better life.

But this is one where people like literally, and I mean this literally, they leaned in, that is their bodies move forward and wanting to discuss this. And that's a very good sign. And so that took me on this two and a half year journey to try to make sense of this emotion, which I think that we've misunderstood profoundly. And that also gives us hints about how to lead a better life.

So basically what it means is that our brains allow us to imagine a scenario that runs counter to the actual facts. There are two kinds of counterfactuals here, okay? So I know you guys like to go deep. So there are two kinds of counterfactuals that are really important. One of them is what you can call a downward counterfactual, okay? So you imagine how things could have been worse.

So basically what it means is that our brains allow us to imagine a scenario that runs counter to the actual facts. There are two kinds of counterfactuals here, okay? So I know you guys like to go deep. So there are two kinds of counterfactuals that are really important. One of them is what you can call a downward counterfactual, okay? So you imagine how things could have been worse.

So basically what it means is that our brains allow us to imagine a scenario that runs counter to the actual facts. There are two kinds of counterfactuals here, okay? So I know you guys like to go deep. So there are two kinds of counterfactuals that are really important. One of them is what you can call a downward counterfactual, okay? So you imagine how things could have been worse.

So basically what it means is that our brains allow us to imagine a scenario that runs counter to the actual facts. There are two kinds of counterfactuals here, okay? So I know you guys like to go deep. So there are two kinds of counterfactuals that are really important. One of them is what you can call a downward counterfactual, okay? So you imagine how things could have been worse.

So basically what it means is that our brains allow us to imagine a scenario that runs counter to the actual facts. There are two kinds of counterfactuals here, okay? So I know you guys like to go deep. So there are two kinds of counterfactuals that are really important. One of them is what you can call a downward counterfactual, okay? So you imagine how things could have been worse.

So you say, oh, okay. I regret that I married Bob, but at least I have these two great kids, okay? So you find the silver lining, okay? It could have been worse. I could have married Bob and not had any kids. So at least, so at least make us feel better.

So you say, oh, okay. I regret that I married Bob, but at least I have these two great kids, okay? So you find the silver lining, okay? It could have been worse. I could have married Bob and not had any kids. So at least, so at least make us feel better.

So you say, oh, okay. I regret that I married Bob, but at least I have these two great kids, okay? So you find the silver lining, okay? It could have been worse. I could have married Bob and not had any kids. So at least, so at least make us feel better.

So you say, oh, okay. I regret that I married Bob, but at least I have these two great kids, okay? So you find the silver lining, okay? It could have been worse. I could have married Bob and not had any kids. So at least, so at least make us feel better.

So you say, oh, okay. I regret that I married Bob, but at least I have these two great kids, okay? So you find the silver lining, okay? It could have been worse. I could have married Bob and not had any kids. So at least, so at least make us feel better.

So when we think about what regret is, I mean, it's certainly an emotion, and it's an emotion that makes us feel bad. And we should kind of be in awe of our ability to process regret. When you think about it cognitively, let's use my example. So if only I had taken more risks when I was in college, okay? What I do is I go back in time to when I was in college, all right?

So when we think about what regret is, I mean, it's certainly an emotion, and it's an emotion that makes us feel bad. And we should kind of be in awe of our ability to process regret. When you think about it cognitively, let's use my example. So if only I had taken more risks when I was in college, okay? What I do is I go back in time to when I was in college, all right?

So when we think about what regret is, I mean, it's certainly an emotion, and it's an emotion that makes us feel bad. And we should kind of be in awe of our ability to process regret. When you think about it cognitively, let's use my example. So if only I had taken more risks when I was in college, okay? What I do is I go back in time to when I was in college, all right?

So when we think about what regret is, I mean, it's certainly an emotion, and it's an emotion that makes us feel bad. And we should kind of be in awe of our ability to process regret. When you think about it cognitively, let's use my example. So if only I had taken more risks when I was in college, okay? What I do is I go back in time to when I was in college, all right?

So when we think about what regret is, I mean, it's certainly an emotion, and it's an emotion that makes us feel bad. And we should kind of be in awe of our ability to process regret. When you think about it cognitively, let's use my example. So if only I had taken more risks when I was in college, okay? What I do is I go back in time to when I was in college, all right?

Now, there's another kind of counterfactual, if-onlys. That's an upward counterfactual, where you can imagine how things could have gotten better, could have been better. So you say, oh, if only I had married Fred instead of Bob, I would be living in a nicer community. I would have a happy marriage. I would be financially secure, et cetera, et cetera. You imagine how things could have been better.

Now, there's another kind of counterfactual, if-onlys. That's an upward counterfactual, where you can imagine how things could have gotten better, could have been better. So you say, oh, if only I had married Fred instead of Bob, I would be living in a nicer community. I would have a happy marriage. I would be financially secure, et cetera, et cetera. You imagine how things could have been better.