Daniel Priestley

So it was very, very elite.

And the reason it was elite is because it was very, very hard to mobilize the talent required to build a software company.

You probably needed maybe 10, 20, or 30 developers to build a software product that would actually be a good software product.

You needed to raise millions of dollars to get through the costs of developing software companies.

And you probably needed 10,000 customers to have a break-even software company.

Now, because of AI, all of those costs have massively come down, and there are software companies that are wildly profitable that have 500 customers or 1,000 customers.

They service a tiny little niche.

They attach a community and some media and some training to those little software niches.

So one of the most exciting things is that if you essentially said,

that I would like to take what I know, turn it into a playbook, take that playbook, ask AI to advise me on what software we could create, and then use AI tools to build out that software, you're able to get very deep into that journey for almost no money.

Yeah.

So like, for example, if you were to do an ATS, right, an applicant tracking system, a hiring tool, and you had the DOAC system and method that I can go and attend the training as to how you onboard people, how you create culture, how you do things at DOAC.

I'm now interested in the software because it comes with that exciting training.

If there was also a boot camp that I could go to that was attached to that product, if there was also an annual retreat or a dinner series, if there was also some funding opportunities that came with that.

So once upon a time, you were just simply going to focus on creating a software tool because that was so labour-intensive and also it had a natural moat or protection around it that you didn't have to get creative.

But now...

We live in a world where the AI lets you to build the product pretty quickly.

It helps you to do all these other things that we talked about.

And suddenly it's actually quite a fun product that you can spin up.

What you've already created would have probably cost $500,000 in six months.