Daniel Priestley

Step three is called product market fit.

And this is the next step where you're actually trying to figure out, can we actually make this live up to people's expectations so that they really like it?

Is there a group of people who buy this and they're happy with the purchase?

And we want to do that carefully and cheaply.

And then finally, once people say, well, the next step, once people say, yes, we can do that, we go to market and go to market is making sales.

And then after going to market, we scale up, right?

Step five.

And then the final step is we exit.

So we go through those six steps and we call that a value creation loop.

And that value creation loop goes through those six steps.

And each step has its own little job.

And what we're trying to do is just validate, go to the next step.

Achieve the milestones, go to the next step.

And that's how we do it as entrepreneurs.

Well, the starting point is that everything is an opportunity.

Because what do entrepreneurs do?

We find things that could be done better, faster, cheaper, or with more emotional benefits.

I think one of the best opportunities is a small SaaS company.

So software as a service was an elite level business opportunity that very, very few people could enter.

That was something that only maybe tens of thousands or hundreds of thousands of founders at most globally could have a software company.