Daniel Priestley

So, for example, last year I had two ideas and I actually kind of liked one a lot and I liked one a little bit.

And what I did is I set up a waiting list campaign and I basically invited people to join the waiting list for idea number one.

And about 750 people joined that waiting list.

And they filled in a set of questions so that I knew that 750 people were interested in this idea.

This was my favorite idea.

And then the second idea, I invited people to join that waiting list.

And 4,500 people joined that waiting list.

So even though this wasn't my favorite idea, it was way more exciting for people.

And it was sitting on top of a much bigger need.

So off the back of collecting 4,500 people on the waiting list and collecting all the data and the information, we went to some angel investors about a week later after doing that, and we raised a quarter of a million pounds, so about $300,000 or $400,000.

And all of that took about a week or two.

Step one is called founder opportunity fit.

And founder opportunity fit is finding something that you want to do.

Step two is validation.

So this is where we actually try and see, is there a market?

Could we build something?

Could we sell something?

So that's two validation.

Can we build it?

Can we sell it?