Daniel Priestley

So if you imagine an airport and the fog has come in and it's very hard to take off because there's so much fog. If you're already up there like you are, you've got, you know, millions of people, then you're already above the fog. So you can continue that journey and you're already an A player and you can throw budget at it. How do you do it if you're starting out?

So if you imagine an airport and the fog has come in and it's very hard to take off because there's so much fog. If you're already up there like you are, you've got, you know, millions of people, then you're already above the fog. So you can continue that journey and you're already an A player and you can throw budget at it. How do you do it if you're starting out?

How do you do it if you're actually on the ground and surrounded by this massive amount of noise? So, couple of things. You gotta tune out from what everyone else is doing and say, I'm going to be committed to adding value to a small group of people And I'm just going to start small and keep adding value and show up powerfully.

How do you do it if you're actually on the ground and surrounded by this massive amount of noise? So, couple of things. You gotta tune out from what everyone else is doing and say, I'm going to be committed to adding value to a small group of people And I'm just going to start small and keep adding value and show up powerfully.

Because think about like this, your best friend is your best friend, not because you've got lots and lots of different options and you've selected carefully from all the options. Your best friend is your best friend because your best friend has figured out how to build a relationship with you. So the game is relationships, it's not noise. So trying to build relationships over noise.

Because think about like this, your best friend is your best friend, not because you've got lots and lots of different options and you've selected carefully from all the options. Your best friend is your best friend because your best friend has figured out how to build a relationship with you. So the game is relationships, it's not noise. So trying to build relationships over noise.

The other thing, too, is partnering with someone who's already above the fog. Like you did starting out.

The other thing, too, is partnering with someone who's already above the fog. Like you did starting out.

When I launched my first company, I had a guy who was the face of the business who we paid 5% of revenue to. Really? Yep. Who had more authority than you, more credibility, whatever it might be. Even today, it's very possible to hire someone as a speaker and they come in and they deliver a talk and 500 people show up to see them, but you position yourself alongside them.

When I launched my first company, I had a guy who was the face of the business who we paid 5% of revenue to. Really? Yep. Who had more authority than you, more credibility, whatever it might be. Even today, it's very possible to hire someone as a speaker and they come in and they deliver a talk and 500 people show up to see them, but you position yourself alongside them.

So you can do those sorts of things. You can do joint ventures and partnerships with people who've already got the face of the business, who can be the face of the business. But having your A game, there's five things you must get right. The way that you pitch has to be really on point. You've got to pitch yourself in a way that's going to get cut through.

So you can do those sorts of things. You can do joint ventures and partnerships with people who've already got the face of the business, who can be the face of the business. But having your A game, there's five things you must get right. The way that you pitch has to be really on point. You've got to pitch yourself in a way that's going to get cut through.

So you've got to make sure that when you answer the question, who am I, what do I do, who is that for, that that really comes across in every communication. So you've got to get good at pitching. Publishing content, regular publishing and having a publishing schedule. Publishing a book, One of the best things you can do because it makes you an authority in your space.

So you've got to make sure that when you answer the question, who am I, what do I do, who is that for, that that really comes across in every communication. So you've got to get good at pitching. Publishing content, regular publishing and having a publishing schedule. Publishing a book, One of the best things you can do because it makes you an authority in your space.

I had a look at major podcasts when we did a bit of an assessment into this and found that 78% of guests on big podcasts have written a book. Like only 1% of the population has written a book and 78% of guests on the podcast have written a book. So authors end up on bigger platforms. You've got to have a way of monetizing your brand. So we call that a product ecosystem.

I had a look at major podcasts when we did a bit of an assessment into this and found that 78% of guests on big podcasts have written a book. Like only 1% of the population has written a book and 78% of guests on the podcast have written a book. So authors end up on bigger platforms. You've got to have a way of monetizing your brand. So we call that a product ecosystem.

If you don't have products, then you run out of money promoting yourself, promoting your brand. You've got to have a monetization method. The profile that you build, you need to do joint ventures and partnerships with people who have profiles so that elevates your profile. And the fifth one is joint ventures partnerships. Almost think about flying together as a squad.

If you don't have products, then you run out of money promoting yourself, promoting your brand. You've got to have a monetization method. The profile that you build, you need to do joint ventures and partnerships with people who have profiles so that elevates your profile. And the fifth one is joint ventures partnerships. Almost think about flying together as a squad.

There was a photo I saw of you and you're in front of a jet, a private jet, and there's you and Tom Bilio and there's Jay Shetty. And you would think, oh, these people are all competitive. But no, they're all collaborative. They're working together. And it was funny that you're in front of that jet and it's like, boom, we're taking off together.

There was a photo I saw of you and you're in front of a jet, a private jet, and there's you and Tom Bilio and there's Jay Shetty. And you would think, oh, these people are all competitive. But no, they're all collaborative. They're working together. And it was funny that you're in front of that jet and it's like, boom, we're taking off together.