Daniel Priestley

Here's something that's interesting.

Throughout all of history, whenever you find societies that have low social mobility and hyper competition, there's lots and lots of festivals.

So you go into medieval times, they've got a festival for every season.

They've got a festival for every life event.

There's just constant festivals.

You go into rural Africa, rural India, and it's festivals, festivals, festivals, right?

Weddings, funerals, festivals.

seasonal festivals.

It's a huge part of human culture that we have lost in big cities.

Like, we don't do a lot of festivals.

It's rare that we do a lot of festivals, these real-world experiences.

But I don't necessarily think it's a blue ocean because as soon as people realise how much people want to do festivals and want to do real-world experiences...

A lot of companies can also add this to the mix.

I think what is defensible is community, experience, and embracing the constant chaotic change and coming up with new stuff all the time.

Yes, we need to find something that only we can say as humans.

And every single person has this, by the way.

But a lot of us overlook what we can say as a human.

I recently came across a financial planner and his name is Matt Pitcher and he gave a TED Talk.

And the TED Talk is about what it was like for him to meet 100 people who had won the lottery.

So he had a partnership as a financial planner with the British Lottery and every week someone wins the lottery and then he goes in and meets them a week later after they've discovered they've won the lottery.