Daniel Priestley

Wow.

But what he did is he looked back at his history, and he had lots of different things that he was doing, but he looked back at his history and he connected some dots.

And he said, hey, wait a second, there's something that only I can talk about.

There's something that is my thing that I've experienced, that I live through, that I've sat in those living rooms, I've sat eye to eye with those people, and only I can talk about that.

And because of that TED Talk, he's had half a million views in the first few weeks, and his business is obviously going to explode and all of those kind of things because he found something that only he could say.

I believe that every person has something that's human that only they can say that's highly relatable.

You shared with me an interesting philosophy when we first met.

I did my first episode on Diary of a CEO, and it got millions of views.

And I said to you, why is it that my episode got millions of views, but a few weeks ago there was a billionaire CEO who only got a few hundred thousand views, and a few weeks before that there was a billionaire CEO who only got a few hundred thousand views?

And you said, Daniel, relatable beats impressive.

And a lot of people think that they have to cure cancer or launch a rocket to Mars or that they have to win a Nobel Peace Prize or float a company on the NASDAQ.

And actually, each individual person, we have to discover what I would call your personal intellectual property or your personal intellectual capital.

And your personal story, your personal playbooks, you know, your triumphs and your disasters, the things that you've done that are interesting to a certain group of people that you can quantify, that you can describe, that you can give me what it was like, those are your personal playbooks.

Now, once you have personal playbooks, you have the ability to turn that into all sorts of products and services through AI.

But it starts with having personal playbooks.

You're saying stuff that only you can say because you lived it.

Only I can say.

Yeah.

So we all have to find what is the thing that only you can say.

Yeah, it's got all the data, it's got all the knowledge, but it's got no lived experience.