Daniel Priestley

And also, from a business perspective, an AI can never stand on a stage, an AI can never host a dinner party.

And AI can never meet someone face to face and put their hand on their shoulder and say, hey, I've been through what you've been through and you're going to be okay.

Right.

So all of those things AI can't do.

So once you discover something that only you can say, it becomes a superpower.

And it's relatable.

It's not impressive.

Well, you said about the football game where the loudest cheers in the audience came for those streamers who were just connecting with people.

See, it's not one piece that is adding the value.

It's the ecosystem of pieces.

So it's having something to say that only you can say, let's call that your personal playbooks.

Let's call that your personal intellectual property.

It's having the people or your community that you're going through life with, right?

Let's call that your ideal customers, your ideal personas, if you want to make it a clinical definition in marketing speaking.

that gives rise to a personal brand.

When those two things touch, you then end up with a personal brand, right?

As if by magic, you end up with a personal brand because you've got intellectual property and you've got an ideal customer who connects with that.

And then you are the person who embodies it.

So you give rise to that.

And then the question is, well, how do you make money from that?