Daniel Priestley

Well, you productize it.

You create products and services.

And it's the product and service ecosystem that makes money.

It's not one product or service.

It used to be that you could just have a product or service that you offer.

And now it's the product and service ecosystem.

The people that I see making the most money at the moment, they don't do one thing.

You don't do one thing.

So if I look at your personal P&L,

you've probably got 27 different ways that money came and hit your bank account last month.

There's speaking, there's podcasting, there's AdSense revenue, there's sponsors, there's shareholdings in different companies that you've got.

There might be some one-to-one coaching that you might have done.

There might be an appearance fee.

There might be some book royalties.

There's multiple books.

There might be some software that you've launched.

So there's all this stuff.

That sounds crazy and chaotic in a pre-AI world, but in a post-AI world, it's not that hard to create all these different products and services and to be launching different things and to be going on a journey with people and having a product and service ecosystem.

I'm the same, by the way.

I've probably got 20 different things that I'm involved in at any given time.