Daniel Priestley

And now our sales conversions are going up dramatically.

That's the difference between employee mindset and entrepreneur mindset.

Entrepreneurs see problems as opportunities.

They get excited by problems and they apply the entrepreneurial process.

And employees say, hey, wait a second, I was never trained for this.

I was never told how to do this.

I was not given the rule book for this.

So therefore, I'll just ignore it.

I'll stay away from it because problems, it's not my problem.

And this is the big fundamental shift.

We need to say, hey, problems are great.

We want problems.

And is this problem for me?

How would I test my assumptions?

How would I build something quickly and cheaply?

How would I then test that?

How would I then scale that, right?

And it's just those kind of few steps that if you embrace those entrepreneurial steps, then life becomes great.

And that is a process called pause-reflect-document.

And pause, reflect, document, if you do it correctly, you go into nature, away from noise and away from technology, and you take a pen and a paper and you sit in nature on a bench and you just pause and just let some boredom set in.