Daniel Priestley

You know, I grew up on the Sunshine Coast.

I dropped out of school or I dropped out of university.

I've got zero qualifications.

I'm not particularly good at anything in particular.

I've got no skills.

Yeah, there's me at 21.

I tell you, this was a huge fear, running my first ad in the newspaper.

I put everything on a credit card just to run an ad in the newspaper for $8,000 and it had to work or else I was in serious trouble.

I've had a weird 25 years.

I've boom busted over and over again.

So I had a massive boom in my early 20s, built a $10 million company rapidly and then lost it.

And then I built another multi-million dollar business and then lost it.

And then I got wiped out by a COVID experience and had to reinvent the business.

And then I had a negative experience with a co-founder and had to reinvent the team.

So I've had these kind of like huge, for the first 15 years, it was boom, bust, boom, bust, boom, bust.

And the fear was, is that it would never change.

feel a sense of fulfillment.

I'd never get to a place where I could actually say it was all worth it.

And to just keep going and going and going when I felt exhausted was a massive thing.

And have a family.