Daniel Priestley

He's now built a product ecosystem around him that all he has to do is just show up and do the podcast and all these other businesses light up. If you just take a small business like a consulting business. The consultants who make a lot of money, they have a signature talk where they give a talk in front of an audience and that's called a keynote.

He's now built a product ecosystem around him that all he has to do is just show up and do the podcast and all these other businesses light up. If you just take a small business like a consulting business. The consultants who make a lot of money, they have a signature talk where they give a talk in front of an audience and that's called a keynote.

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

So there's this whole ecosystem of products and services that they're making.

So there's this whole ecosystem of products and services that they're making.

So there's this whole ecosystem of products and services that they're making.

They could be doing that.

They could be doing that.

They could be doing that.