Daniel Priestley

So I go right down to start from scratch again and I'm in a really negative place.

And then we get started and suddenly I've got myself a multimillion dollar business.

And then the government changes the law and we have to reinvent that business.

And then we get a new amazing contract and now we do a million a month.

And this, by the way, this is only like age 24.

And then we screw up the negotiation and it's right back to the start.

And then I go to London and I start a new business and that goes really, really well really quickly.

And like one year in, we've got the Palladium Theatre and we're doing hundreds of thousands a week worth of sales.

And then the global financial crisis resets the whole business and I lose the major contracts that we have.

And then...

And then I relaunched the business and then COVID comes along.

By this stage, we're in 11 cities doing a couple of million per city.

And then I relaunched the business as a digital business and it goes off the scale again, right?

I'm running out of space here.

And now we've figured out, okay, we own the assets, we own the brand, we've got a great team, we've got multiple businesses.

And at the moment, and this is around the time I have kids as well, and it starts to really...

become more stable and more fun and less up and down.

But that was my starting point, up, down, up, down, up, down.

And this is over the period of how many years?

This was from 20 to 35.