Daniel Priestley

So for example, when you launch a waiting list with 100 people and there's only 10 spots available, that pushes the price up of those 10 spots. Especially if there's any what's called transparency of demand and supply tension. So transparency is where the market can actually see that you're in demand.

So for example, when you launch a waiting list with 100 people and there's only 10 spots available, that pushes the price up of those 10 spots. Especially if there's any what's called transparency of demand and supply tension. So transparency is where the market can actually see that you're in demand.

So for example, when you launch a waiting list with 100 people and there's only 10 spots available, that pushes the price up of those 10 spots. Especially if there's any what's called transparency of demand and supply tension. So transparency is where the market can actually see that you're in demand.

Yeah, there's a queue out the front of the nightclub. And when people are worried about will they get in or not. So that is transparency of demand and supply tension. And that pushes prices up. So any opportunity to create that transparency.

Yeah, there's a queue out the front of the nightclub. And when people are worried about will they get in or not. So that is transparency of demand and supply tension. And that pushes prices up. So any opportunity to create that transparency.

Yeah, there's a queue out the front of the nightclub. And when people are worried about will they get in or not. So that is transparency of demand and supply tension. And that pushes prices up. So any opportunity to create that transparency.

Waiting lists, social media followings, live events or events where people can see that other people are either at the event or on the Zoom call, launches, pre-registration lists for drops. You can even just tell people. Like, for example, one of our businesses, we launched a product or service, and to get that, you had to do an online assessment.

Waiting lists, social media followings, live events or events where people can see that other people are either at the event or on the Zoom call, launches, pre-registration lists for drops. You can even just tell people. Like, for example, one of our businesses, we launched a product or service, and to get that, you had to do an online assessment.

Waiting lists, social media followings, live events or events where people can see that other people are either at the event or on the Zoom call, launches, pre-registration lists for drops. You can even just tell people. Like, for example, one of our businesses, we launched a product or service, and to get that, you had to do an online assessment.

So we just told people, well, 7,000 people took the online assessment. We can only take 350 clients. Um, so we want to, we're, we're going to select who we want to work with. If you get selected, then, then that's, that's good for you. Um, so that was just telling people and showing them like, you know, we, we did, we, they know they filled in the online assessment.

So we just told people, well, 7,000 people took the online assessment. We can only take 350 clients. Um, so we want to, we're, we're going to select who we want to work with. If you get selected, then, then that's, that's good for you. Um, so that was just telling people and showing them like, you know, we, we did, we, they know they filled in the online assessment.

So we just told people, well, 7,000 people took the online assessment. We can only take 350 clients. Um, so we want to, we're, we're going to select who we want to work with. If you get selected, then, then that's, that's good for you. Um, so that was just telling people and showing them like, you know, we, we did, we, they know they filled in the online assessment.

Um, and we were completely truthful. In fact, we can screenshot the actual, how many people filled it in. So we can actually put that on an email and say, look, 7,000 people filled this in. Um, we can only take 350. Uh, Glastonbury music festival does this beautifully. For 364 days of the year, you can't buy a ticket. You can only pre-register.

Um, and we were completely truthful. In fact, we can screenshot the actual, how many people filled it in. So we can actually put that on an email and say, look, 7,000 people filled this in. Um, we can only take 350. Uh, Glastonbury music festival does this beautifully. For 364 days of the year, you can't buy a ticket. You can only pre-register.

Um, and we were completely truthful. In fact, we can screenshot the actual, how many people filled it in. So we can actually put that on an email and say, look, 7,000 people filled this in. Um, we can only take 350. Uh, Glastonbury music festival does this beautifully. For 364 days of the year, you can't buy a ticket. You can only pre-register.

Then they tell you how many people are pre-registered. They say 1.2 million people have pre-registered for tickets. We only have 136,000 tickets available. They go live tomorrow morning at 5 a.m. Don't miss out. And people just get up at 5 o'clock in the morning and buy a Glasto ticket. So that's transparency of demand and supply.

Then they tell you how many people are pre-registered. They say 1.2 million people have pre-registered for tickets. We only have 136,000 tickets available. They go live tomorrow morning at 5 a.m. Don't miss out. And people just get up at 5 o'clock in the morning and buy a Glasto ticket. So that's transparency of demand and supply.

Then they tell you how many people are pre-registered. They say 1.2 million people have pre-registered for tickets. We only have 136,000 tickets available. They go live tomorrow morning at 5 a.m. Don't miss out. And people just get up at 5 o'clock in the morning and buy a Glasto ticket. So that's transparency of demand and supply.

There's one other trick, which is being very selective about what you call an ICP. ICP stands for Ideal Customer Persona. So an ideal customer persona is where you select a type of customer who gets extraordinary value from what you do and you become exclusive for them. So for example, have you had Esther Perel on the show? No. So you know who she is though, right?

There's one other trick, which is being very selective about what you call an ICP. ICP stands for Ideal Customer Persona. So an ideal customer persona is where you select a type of customer who gets extraordinary value from what you do and you become exclusive for them. So for example, have you had Esther Perel on the show? No. So you know who she is though, right?