Daniel Priestley

But you're essentially just selling. You're just doing one-to-one sales. To go to $100,000 a month, you need to somehow be selling to groups. So you might be doing videos on YouTube. You might be doing live events or webinars or workshops. You might be doing marketing campaigns where you're sending out marketing materials or you're running ads. So you're now hitting groups at a time.

But you're essentially just selling. You're just doing one-to-one sales. To go to $100,000 a month, you need to somehow be selling to groups. So you might be doing videos on YouTube. You might be doing live events or webinars or workshops. You might be doing marketing campaigns where you're sending out marketing materials or you're running ads. So you're now hitting groups at a time.

In order for that to work... you need to establish one person who is the face of the business. And that's going to be your front man. That's going to be the front person of the band. And we call that person the key person of influence. They're the talker. Always the founder? It tends to be the founder. It's either the founder or one of the top salespeople, but it tends to work best as the founder.

In order for that to work... you need to establish one person who is the face of the business. And that's going to be your front man. That's going to be the front person of the band. And we call that person the key person of influence. They're the talker. Always the founder? It tends to be the founder. It's either the founder or one of the top salespeople, but it tends to work best as the founder.

In order for that to work... you need to establish one person who is the face of the business. And that's going to be your front man. That's going to be the front person of the band. And we call that person the key person of influence. They're the talker. Always the founder? It tends to be the founder. It's either the founder or one of the top salespeople, but it tends to work best as the founder.

Exactly. Well, there's another reason too, which is a bit selfish. Anyone who gets good at it leaves and starts their own company. So even if you could put someone else in that role, it's only a matter of six to 12 months before they go, wait a second, I'm bringing in all the business. Yeah. Um, you were going to take this platform and now use it myself.

Exactly. Well, there's another reason too, which is a bit selfish. Anyone who gets good at it leaves and starts their own company. So even if you could put someone else in that role, it's only a matter of six to 12 months before they go, wait a second, I'm bringing in all the business. Yeah. Um, you were going to take this platform and now use it myself.

Exactly. Well, there's another reason too, which is a bit selfish. Anyone who gets good at it leaves and starts their own company. So even if you could put someone else in that role, it's only a matter of six to 12 months before they go, wait a second, I'm bringing in all the business. Yeah. Um, you were going to take this platform and now use it myself.

You work for me, not like, like I'm, I'm feeding you, you're not feeding me. So, um, it flips pretty quickly.

You work for me, not like, like I'm, I'm feeding you, you're not feeding me. So, um, it flips pretty quickly.

You work for me, not like, like I'm, I'm feeding you, you're not feeding me. So, um, it flips pretty quickly.

Water finds its level. So if someone has the ability to generate the business, like create the product, manage all the relationships and all that sort of stuff, unfortunately, like the value just starts flowing.

Water finds its level. So if someone has the ability to generate the business, like create the product, manage all the relationships and all that sort of stuff, unfortunately, like the value just starts flowing.

Water finds its level. So if someone has the ability to generate the business, like create the product, manage all the relationships and all that sort of stuff, unfortunately, like the value just starts flowing.

That's what I can do this on my own. Yeah. Low barrier to entry, low moat. Correct. So yeah, so that's why you should do it as the founder. All right. So as the founder, you should be the key person of influence. So what is your job now? Your job as the founder is to be the person who does the pitching.

That's what I can do this on my own. Yeah. Low barrier to entry, low moat. Correct. So yeah, so that's why you should do it as the founder. All right. So as the founder, you should be the key person of influence. So what is your job now? Your job as the founder is to be the person who does the pitching.

That's what I can do this on my own. Yeah. Low barrier to entry, low moat. Correct. So yeah, so that's why you should do it as the founder. All right. So as the founder, you should be the key person of influence. So what is your job now? Your job as the founder is to be the person who does the pitching.

You do it on the videos, you do it on the stage, you do it on the screen, you write the main marketing content or you sign off on the main marketing content. So essentially you're setting the tone with the pitch. The pitch is like the positioning of the business. It's who we are, what we do, who we do it for and it's the ability to initiate relationships. So it's that important pitching role.

You do it on the videos, you do it on the stage, you do it on the screen, you write the main marketing content or you sign off on the main marketing content. So essentially you're setting the tone with the pitch. The pitch is like the positioning of the business. It's who we are, what we do, who we do it for and it's the ability to initiate relationships. So it's that important pitching role.

You do it on the videos, you do it on the stage, you do it on the screen, you write the main marketing content or you sign off on the main marketing content. So essentially you're setting the tone with the pitch. The pitch is like the positioning of the business. It's who we are, what we do, who we do it for and it's the ability to initiate relationships. So it's that important pitching role.