Daniel Priestley

So you're the one doing the big important pitching, whether it's directly or indirectly. That's the first one. Published content. You are publishing stuff on all the social media platforms. You're putting out content. You're doing videos. You're doing posts. And it's all like it's centered on your personal brand. Mm-hmm. building out the product ecosystem.

So you're the one doing the big important pitching, whether it's directly or indirectly. That's the first one. Published content. You are publishing stuff on all the social media platforms. You're putting out content. You're doing videos. You're doing posts. And it's all like it's centered on your personal brand. Mm-hmm. building out the product ecosystem.

So you're the one doing the big important pitching, whether it's directly or indirectly. That's the first one. Published content. You are publishing stuff on all the social media platforms. You're putting out content. You're doing videos. You're doing posts. And it's all like it's centered on your personal brand. Mm-hmm. building out the product ecosystem.

So what you want to do as the founder, as the key person of influence, is introduce the new products. All businesses that succeed have a group of products. It can never just be one product. If you want a successful business, you need to have several products and services that act as a bit of an ecosystem. Give me some examples. So I'll give you a big example and then we'll go small examples.

So what you want to do as the founder, as the key person of influence, is introduce the new products. All businesses that succeed have a group of products. It can never just be one product. If you want a successful business, you need to have several products and services that act as a bit of an ecosystem. Give me some examples. So I'll give you a big example and then we'll go small examples.

So what you want to do as the founder, as the key person of influence, is introduce the new products. All businesses that succeed have a group of products. It can never just be one product. If you want a successful business, you need to have several products and services that act as a bit of an ecosystem. Give me some examples. So I'll give you a big example and then we'll go small examples.

So a big example would be BMW. The cars make 3% margin. The finance and insurance and servicing makes 30% margin. No way. Yeah. 3% margin on the car. Tiny, tiny margins.

So a big example would be BMW. The cars make 3% margin. The finance and insurance and servicing makes 30% margin. No way. Yeah. 3% margin on the car. Tiny, tiny margins.

So a big example would be BMW. The cars make 3% margin. The finance and insurance and servicing makes 30% margin. No way. Yeah. 3% margin on the car. Tiny, tiny margins.

But ultimately the car business isn't wildly profitable because there's so many costs involved in being open and available and having cars. It's crazy. But once someone signs up on the car- Then selling the finance and insurance and all of that, then those are recurring revenue products.

But ultimately the car business isn't wildly profitable because there's so many costs involved in being open and available and having cars. It's crazy. But once someone signs up on the car- Then selling the finance and insurance and all of that, then those are recurring revenue products.

But ultimately the car business isn't wildly profitable because there's so many costs involved in being open and available and having cars. It's crazy. But once someone signs up on the car- Then selling the finance and insurance and all of that, then those are recurring revenue products.

If you take the big chefs like Gordon Ramsay, they will always have a product ecosystem of books, restaurants, cooking ingredients, pots and pans, all the different things that go around a celebrity chef. And you then go, oh, okay, so the chef just shows up and does one thing, but then there's all these things that monetize. You know, Stephen Bartlett, great example.

If you take the big chefs like Gordon Ramsay, they will always have a product ecosystem of books, restaurants, cooking ingredients, pots and pans, all the different things that go around a celebrity chef. And you then go, oh, okay, so the chef just shows up and does one thing, but then there's all these things that monetize. You know, Stephen Bartlett, great example.

If you take the big chefs like Gordon Ramsay, they will always have a product ecosystem of books, restaurants, cooking ingredients, pots and pans, all the different things that go around a celebrity chef. And you then go, oh, okay, so the chef just shows up and does one thing, but then there's all these things that monetize. You know, Stephen Bartlett, great example.

He's now built a product ecosystem around him that all he has to do is just show up and do the podcast and all these other businesses light up. If you just take a small business like a consulting business. The consultants who make a lot of money, they have a signature talk where they give a talk in front of an audience and that's called a keynote.

He's now built a product ecosystem around him that all he has to do is just show up and do the podcast and all these other businesses light up. If you just take a small business like a consulting business. The consultants who make a lot of money, they have a signature talk where they give a talk in front of an audience and that's called a keynote.

He's now built a product ecosystem around him that all he has to do is just show up and do the podcast and all these other businesses light up. If you just take a small business like a consulting business. The consultants who make a lot of money, they have a signature talk where they give a talk in front of an audience and that's called a keynote.

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.