Daniel Priestley

They have maybe a YouTube channel or a podcast channel. They might have a book. A lot of consultants have a book and that is an entry-level product. And then they have their main consulting package. And then they might have licensable materials or they might have a membership. Maybe one-on-ones. Annual retreat. So it's the combination of these. I've given all of these a name.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

There's a gift, which is a free thing, a product for prospects, which is an entry-level thing, a core offering, which is the main thing, and a product for clients, which is an ongoing thing. So you need one of each of those four.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You ladder people along. So the gift gets attention. The product for prospects build trust. The core offering delivers a transformation. And the product for clients maintains a standard over time.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

You can go out and make this happen. You go and look at anyone who's actually making money. and they've got an ecosystem of stuff. It's never just a thing. It's an ecosystem of things. So take the musicians or the DJs, the most successful of them, they've got music licensing deals, they've got party promotions, they've got merch, they've got live gigs, they've got streaming rights.

So there's this whole ecosystem of products and services that they're making.

So there's this whole ecosystem of products and services that they're making.

So there's this whole ecosystem of products and services that they're making.

They could be doing that.

They could be doing that.

They could be doing that.

Could be doing private high-end parties. So there's all sorts of things that they have on their menu of things. So you have to have at least four things that do it. You know, I've worked with consultants where they've struggled along as a consulting business, maybe doing $150,000 a year several years in a row. And then we just get them to write a book.

Could be doing private high-end parties. So there's all sorts of things that they have on their menu of things. So you have to have at least four things that do it. You know, I've worked with consultants where they've struggled along as a consulting business, maybe doing $150,000 a year several years in a row. And then we just get them to write a book.

Could be doing private high-end parties. So there's all sorts of things that they have on their menu of things. So you have to have at least four things that do it. You know, I've worked with consultants where they've struggled along as a consulting business, maybe doing $150,000 a year several years in a row. And then we just get them to write a book.

And we go, get your best consulting ideas into a book. And now you've got a book. I want you to give away a thousand copies a year as a gift. And they go from 150 to 750. And the cost is writing a book and giving a thousand copies.