Daniel Vitiello

He is hell-bent on global domination.

No, I think that covers it.

Yeah, so Handground is a manual coffee grinder, and we developed it out of our own frustration with the existing grinders on the market.

A couple things that are different about it is it has the handles actually mounted on the side, so when you're grinding the coffee, it's a more ergonomic motion, and it's

The second big thing that's my personal favorite is there's a coarseness adjustment ring, which lets you choose different coarseness levels with one twist.

And they're predefined, so you can always get to the coarseness level that you're looking for.

Or some of the competitors, they have a...

Um, it's sort of like a nut on a bolt and you have to spin it.

And so you, it's hard to get back to a setting that you've been on previously.

It's my first time creating a physical product from scratch and going through the manufacturing process.

Some of my previous businesses were buying existing cell phone replacement parts and selling and distributing those.

And we did a couple small things.

physical products like a modification for the proximity sensor on the iPhone so that they were working when the first iPhone 4s came out and another product for fixing water damaged cell phones.

But nothing as complex mechanically as this coffee grinder so far.

Yeah, so finding a manufacturer, we're manufacturing in China and the language barrier makes it very difficult.

And there's no really sort of like central organized place.

You know, you can go on Alibaba and see tons of potential manufacturers, but finding someone who's actually going to work with you to deliver the product is a challenge.

And that's what we've heard from a lot of people.

Um, we initially started what we, what, what seemed like the best advice was to get a referral from someone who's worked with someone there before.

Um, so we started working with a sourcing consultant and he was kind of running around.