Daniel Vitiello

Yeah, so his name is Don Craig, and Don's a fantastic guy, and he's helped out.

Ratio is a coffee brewing device with their glass, and Manual No.

1 is another coffee device that was on Kickstarter, and he helped them out.

They had complex glass products that he helped them manufacture.

But with hand ground, we were doing a product that has a glass bottom.

It has ABS plastic top.

It has acrylic copper.

It has ceramic burrs.

There's stainless steel axles that drive the burr mill.

And then there's gears that come together.

So there's actually about nine different materials that make up our product.

And we were looking, we decided to look for someone with more experience in doing a complex consumer good.

And that's when we landed on platform 88.

And what is that?

Is that a website?

So platform 88, they're a startup and, um, their vision is to build a, they're almost, you can think of them like where projects go after Kickstarter.

Uh, so, so they've been manufacturing in China.

Their, their co-founders have been manufacturing in China for over 20 years.

And, um,

they've seen this problem of all of these companies and startups launching a physical product on a crowdfunding website, and then they turn to China to get it manufactured, and they run into tons of trouble.