Daniel Vitiello

And so what we then started doing was we would invite, we were direct messaging every single follower on Instagram.

Because if you're following an account on Instagram and they send you a direct message, you actually receive a notification.

Yep, yep.

Yep.

So we, by hand, Brandon and I direct messaged 5,000 people, inviting them to the pre-launch campaign.

Um, when the person received the direct message, they would click the link in there that would take them to the prelaunch campaign page and they would enter their email.

We don't have the conversion rate on that.

It was actually the click-through rate.

Right.

So I would estimate maybe like 25% to 30% went through to the pre-launch page and signed up.

But what happened was...

The kicker is once they entered their email, it took them to the next page that said, you have one entry to win one of the first 25 grinders.

And then below that, it said, friends don't let friends drink pre-ground coffee.

And it said, share on Facebook for 10 more entries, share on Twitter for 10 more entries.

And here's a unique URL.

And every friend you get to sign up with this unique URL, you get five more entries.

So we built it off of on Harry's, the razor company.

They did a post on Tim Ferriss' blog about their pre-launch campaign.

I'll link to that in the show notes so you guys listening can capture that as well.

Yep.