Daniel Wickberg

Yeah, exactly.

13 million.

Right around.

So, I mean, we started out as a typical CRM almost 20 years ago, and then we did a pivot a few years ago to start focusing more on recurring revenue businesses like ourselves.

So today we're targeting SaaS companies and other companies that have some kind of recurring revenue to help them manage recurring revenue.

It's a CRM with built-in subscription and ARR analytics and stuff like that.

Uh, I'm not too familiar with the differences between those, but I mean, we, we do revenue recognition.

We do all kinds of ARR and MRR analytics, and we spend quite a lot of time to, to, to, you know, enable our customers to, to manage, uh, SAS specific, uh, KPIs and targets, which is kind of a hassle in most other CRMs.

So our customer base is kind of distorted at the moment.

So up until around one and a half years ago, we had around 600, 700 customers.

And then we used to have a partnership with another Swedish company who we provided a white label, like smaller version of upsells.

And a lot of these very tiny customers migrated to up sales a while back.

We went from 600 customers to 1,800 customers almost overnight.

So I would say our typical customers, they are around $15,000 in ARR.

But now if you just average it out, it's around $6,000 to $7,000, somewhere around that.

Yeah.

Something like that.

No, I mean, the story was I had been doing programming since I was 13 years old.

And the plan was to go to, you know, after high school, go to the university and study engineering.

But I decided to take like a, you know, sabbatical year off and ended up in a sales job.