Daniel Wickberg

We have a couple of product owners and designers and so on, but the product team is around 30 people.

Yeah, so I mean, our target is to go to somewhere around 140 or 150.

I think we are today at around 115, 120, somewhere around that.

So, I mean, we're growing...

I mean, it used to be like 50-50 of the new ARR, net new ARR came from new customers and expansion.

Now, because of all the kind of the smaller customers we inherited a while back, now it's around 60-70% comes from expansions.

And we've also been working hard the last few years to try and bring churn down, which is also, yeah, it's easier to grow when the churn is coming down.

Yeah, we're listed.

So that's one of the KPIs we don't report.

Okay.

Yes.

I mean, when we did the IPO, the churn was around 11 or 12.

And it's been decreasing like every quarter since then.

And I mean, Target, we believe we can go as low as maybe 4 or 5% gross churn.

Yeah, so we do a lot of... I mean, we have two teams.

We have the expansion team and the new sales team, so dedicated for bringing in new customers.

And we launched a UK expansion like 12, 14 months ago.

So now we're adding like...

maybe 20, 25 customers every month in Sweden and in the UK.

And we really try to, I mean, we've had this kind of very deliberate land and expand strategy the last three or four years.