Daniel Ziffer
speaker
2,266 appearances
25 recordings
3 series
first heard Apr 2026
last heard 9 Sep
Daniel Ziffer’s voice in public audio — every appearance, attributed to the second.
Trend
recordings per month · last 12 monthsRecordings per month over the last 12 months — 25 in all, peaking in Jul 2026 with 14.
Appearances
And brands that don't exist much in Australia, like Under Armour and others, got very heavily into sponsoring top teams, top athletes, and took away a lot of that attention.
So all of a sudden, Nike wasn't on the pinnacle anymore.
Uh, they were just
Another brand.
Right?
Well, uh Arcterics, which is an outdoor brand, and Salamon, they're owned by a parent company.
I remember when Salamon was opening a store in the largest shopping center in Australia, which is in Melbourne, a place called Chadston.
I got an email and I thought, that's odd.
Wow, why are they opening a store?
Just just for the ski bindings that they sold me five years ago?
No.
Uh it's because all the hipsters were buying highly expensive salamon trail-running shoes.
Not to go trail running on mountains, which is something those shoes are very good at, just to wear around the street.
They just got cool.
And now you see Salamon stores across the nation, they do not sell uh ski bindings and other technical hardware for sport.
They sell highly expensive trail running shoes and gear that goes with it to an enormous amount of consumers.
So we
We can see how easily brands can lose this.
We've had this with Levi's, with other big brands that have been around for a long time.
It's hard to be cool for a long time.
Showing 81–100 of 2,266 · page 5 of 114
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